‘It opens up doors and minds’: inside Sydney’s tattoo convention

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While some of the event’s 5,000 attenders arrive sporting full bodysuits and ready to compete, others are gearing up for their first tattoo

At the Sydney tattoo convention, the city’s historic town hall fills with the buzz of tattoo machines, the comforting aroma of hospital-grade sanitiser and the timeless tunes of Linkin Park.

Convention founder and managing director of Thirteen Feet Tattoo studios, Katie Bailey, says it wasn’t easy to secure the 137-year-old venue. When she pitched it to Sydney council for their first event four years ago, “at first they were nervous about it, they had people everywhere checking in on us, but after that first event, they thought it was amazing. Tattooing and town hall just go together.”

Tattooed man lies face down while tattooists work in the background
‘This will never be replicated elsewhere,’ says co-organiser Rhys Gordon
A person with tattooed arms and legs lies on their side while a tattooist tattoos them
‘The power to make a choice for yourself is pretty big,’ Gordon says. ‘It’s a big step to change your body and express yourself – this is me, this is what I want to look like’

Roughly 700 artists applied for the convention, but only 180 were approved to display their work for a crowd of 5,000 visitors. Many artists have filled their weekend’s schedule well in advance while other stalls have left space in their schedule for walk-ins. As well as seminars, documentaries, talks and a nail-biting, machete-juggling performance from the world’s most tattooed man, Lucky Diamond Rich, much of the event revolves around the competitions, held at the end of each day.

Tattooed attenders stand on stage before judging kicks off for day two’s competition
Attenders stand on stage before judging kicks off for day two’s competition. The convention offers a free entry day for anyone with a bodysuit of art
A man in sunglasses and baseball cap lies under a circular fluorescent lamp while a tattooist works on his arm
A person with a tattooed back and a wide brimmed hat lies on their side in front of a partly visible neon sign that says ‘feet tattoo’

“It’s a platform to legitimise tattooing, which is becoming much more mainstream,” says co-organiser Rhys Gordon. “It opens up doors and minds,” making the world of tattooing more accessible to the uninitiated – like Sydney local Will, who is attending the convention to get his first tattoo.

As the stencil of a soaring American traditional eagle is placed across Will’s torso, he describes the situation as “a bit overwhelming … but I’ll get it done”. His artist, Ben Hastings from Sydney studio Tattoo Rosies supports his canvas – “he’s got this, he’s in the zone”. Not only did the piece get finished, William’s inaugural ink won the tattoo of the day competition.

Will gets the stencil for his tattoo applied by his artist, Ben Hastings.
Will (right) gets the stencil for his tattoo applied by his artist, Ben Hastings
The first lines of the eagle’s wings are applied to Will’s debut tattoo
Will’s debut tattoo with lines and shading going on

Organisers put a strong emphasis on diversity among the stalls, and sought tattooists from regional towns. Artist Duane James, from Higherground tattoo studio in Kurrajong, spends the day working on a marathon thigh piece for Dasha, a tattoo devotee from Sydney’s northern beaches. “Being fully tattooed, it’s nice being among people that all share a common interest, it’s like I’m among my people,” she says. “It’s been wonderful.”

Tattoo artists at work at Sydney Tattoo Convention

“We’ll absolutely get it finished today,” James promises. The pair are committed.

View of tattooists at work from the top floor of the town hall
Featuring two floors of tattoo artists and other stalls, the top floor of town hall becomes an observation deck
A client sits for a custom script tattoo on her back
A client sits for a custom script tattoo on her back
Woman with a shaved, tattooed head and arms tattoos someone’s leg
Tattoo artist Flex wins the best head competition for her recently completed black ornamental head piece. ‘For me, it doesn’t matter if it’s a little love heart or whatever, it changes who you are. It just feels like it should always have been there’

Laura has travelled from Hobart to go under the needle of artist Anna Rose. Rose and fellow artist Twitch spend much of the weekend collaborating on a leg sleeve for Laura.

“Anna and I have built a bit of a rapport over the time that we’ve done a few tattoos together,” Laura says. “There’s a lot of trust involved in this now – from both directions. I have a lot of faith in Anna and I know her work. We were just throwing around ideas but I knew coming into this that I was going to love whatever she was going to do.”

Anna Rose and Twitch at work on Laura
Anna Rose and Twitch work on a collaborative tattoo for Laura, who has travelled to the event from Hobart. The piece wins the best collaboration competition on Sunday
Johnie Evans tattoos the head of someone with full body and arm tattoos
Johnie Evans, from Halfway House tattoo studio, polishes up one of his works
Tattoo artist works on the thigh of someone wearing headphones, holding an iPhone and reclining back in a chair
A tattoo artist and their client work through a mammoth thigh piece

Testament to fostering a close relationship between artist and canvas, Laura’s piece wins the best collaboration competition.

Shell, winner of perhaps the most-entered competition, best back piece, proudly displays a massive traditional American eagle entangled with a traditional Japanese dragon, “a duality that represents my own taste and style”, she says. Both a tattoo artist and canvas, Shell beams at the opportunities to fan out at the convention. “I’m wanting to see what the other back pieces look like! I wanted to see what I was up against, because I know a lot of people have amazing back pieces.”

Manny in a black T-shirt and black latex gloves tattoos Chelsea
Chelsea gets a tattoo from Manny. The pair first collaborated on a small ornamental piece for Chelsea’s sternum, which has since blossomed into a larger artwork. ‘It feels like there’s nobody else here, just me and my artist. I’m comfortable. I love it here. I’m in my element,’ Chelsea says
Shell, with blond hair pulled back into a knot stands in a lack and white tiled hall with her back to camera, showing a full body tattoo
Winner of best back tattoo, tattoo artist Shell, with her piece by William Brown from Tattoo Rosies
Co-organiser Rhys Gordon stands with a microphone in his hand as the judges for the Best Leg Sleeve competition take notes
Co-organiser Rhys Gordon works the crowd while the judges for the best leg sleeve competition take notes

But the convention is not all about competition.

Thirty-year veteran of the industry Ichi Hatano, visiting from Japan, and his canvas Hugh are slowly chipping away on a traditional Japanese back piece. “I’ve been going to Japan to see him since about 2022,” says Hugh. “I go over a couple of times a year”. They are in no rush to finish. “It’s a very slow process, but it’s always worth it,” he says.

Japanese artist Ichi Hatano concentrates on Hugh’s back piece
Japanese artist Ichi Hatano, one of the few international artists invited to attend the convention, works on Hugh’s back piece
A tattoo station with ink pots ready to go
A tattoo station with ink pots ready to go
Pauly stands in front of the town hall with his shirt off and tattooed back to camera
Pauly, who booked a hotel for three nights so he could complete his back piece from artist Troy Inkman, takes a break from his session
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