3 days ago
9
Why is Donald Trump so obsessed with tariffs? If you ask me, it’s because America is so freaking huge. California’s economy is bigger than the entire UK’s. Texas’s is larger than all of Canada’s. Florida’s is larger than all of Mexico’s. In its entirety the US economy is about eight times larger than both the Canadian and Mexican economies … combined!
Trump is a bully sitting on top of the world’s biggest bully – the American economy. Bullies tend to use their fists to overcome others. Sometimes they can be outwitted. But we all know that strength and size means everything.
As a bully, Trump uses tariffs as a weapon and he can get away with it. This is what bullies do. He can threaten smaller countries such as Canada and Mexico because he’s bigger and stronger. He can increase tariffs, cut off funding and limit aid to foreign countries because he knows that, without the US, those organizations and governments would be unable to sustain themselves.
And sure, using tariffs as a tool will have collateral damage at home. I recently spoke to an association of building materials distributors and they aren’t exactly thrilled with the potential that their costs of Canadian lumber could rise by 25%. Neither are e-commerce businesses that buy products from China, food service companies that sell Mexican produce or energy companies that rely on oil supplies from up north.
But then again there are others that love tariffs. Have a conversation – as I’ve done – with business owners that make steel and have been undercut by Chinese imports or those in the kitchen cabinet manufacturing industry who have faced the same unfair trading practices that has cost them customers and caused them to contract their investing and hiring. Or talk to auto manufacturers whose cars are being tariffed almost five times higher when trying to sell their vehicles in Europe versus the other way around. Or the American companies that have been historically unable to sell their milk, cheese, butter and chicken in Canada because they face existing tariffs exceeding 200%.
It’s true that tariffs will benefit some businesses and hurt others. And it’s true that the rising costs of some products will ultimately trickle down to the consumer. But many businesses I know are determined not to let that happen.
For example, I have clients in many industries who have been quietly building inventory over the past few months to cushion their supply. I know others who have been aggressively finding alternative suppliers both in the US and in countries that are less exposed to higher tariffs. Others are simply finding ways to cut costs by doing things like reducing their property footprint or investing in technology and AI to offset the increase in the prices of materials. These strategies are easier said than done. But I’ve seen them being implemented by smart, forward-thinking leaders.
Regardless, let’s agree that for both businesses and consumers Trump’s tariff adventures are not great, particularly in the short term. They’re disruptive. They’re causing significant uncertainty. They affect margins. They could potentially hit shoppers right in the pocketbook at a time when prices are already high and incomes are barely keeping up.
But Trump doesn’t care. He enjoys being a bully and he knows that – given the size of our economy and our influence around the world – he can be. Will his bullying result in a more level playing field for American companies? Will it drive more investment and jobs at home? Will it result in limiting illegal immigration or the importing of fentanyl? Is he doing this for the right reason, which is to make America stronger?
Is his bullying justified? Is any bullying justified?
Maybe, maybe not. Most of the times bullying isn’t justified, so history is not in his corner. Unfortunately, the rest of us running businesses and going to the grocery store have no way of knowing. We may bask in his success. Or we may suffer if he fails. But one thing’s for sure: he told us he was going to do this and this is what the country asked for when he was elected.
