Historians and psychologists will study when exactly the meeting between Donald Trump and Volodymyr Zelenskyy started to descend into political disaster. A plausible contender for an answer is the – in itself trivial – moment when Brian Glenn, representative of far-right outlet Real America’s Voice (newly admitted to the press pool) asked the Ukrainian president why he was not wearing a suit.
That framing – the wartime president was somehow “disrespecting” America – was then picked up in the vile attack on Zelenskyy by JD Vance and repeated by a chorus of sycophants in the Republican party (including Glenn’s girlfriend Marjorie Taylor Greene). Critics immediately pointed out the hypocrisy: if Elon Musk can appear in a T-shirt and a baseball cap at a cabinet meeting, what is wrong with someone wearing fatigues? That gotcha might provide momentary psychological satisfaction – but it’s important to understand why the charges of hypocrisy achieve little with the Maga-world and why, as a matter of political psychology, something different is needed.
According to a much-repeated maxim from a 17th-century French moralist, hypocrisy is the homage vice pays to virtue. According to this logic, hypocrisy actually contributes to moral standards being upheld, as no one wants to be seen flaunting them openly. Wearing a suit is obviously not an important “norm” – part of the problem with the whole debate about aspiring authoritarians breaking norms and crashing through guardrails has been that those diagnosing violations of norms have not always distinguished between different kinds of norms. They have also not made it clear why some norms matter for democracy much more than others (Trump was criticized for breaking the “norm” of having a pet in the White House).
The larger issue, though, is that charges of hypocrisy do not land if the supposed hypocrite is not committed to any kind of consistency in the first place. They can simply assert that that the inconsistency happens to be justified: Musk de facto presiding over the cabinet meeting is OK because, hey, he’s a genius who can see more clearly than the rest of us why stopping cancer research and making hurricanes more deadly are actually making America greater in the long run. Zelenskyy, by contrast, is a Democrat in disguise who just does “propaganda”, according to Vance.
An even better option for seeming hypocrites is to assert their superiority over those making the charge: Viktor Orbán is frequently accused of having betrayed his original liberal convictions; after all, he had been financed by George Soros to spend time at Oxford, his political party had a liberal, even outright anti-clerical, and pro-European program – before Orbán transformed himself into a cheerleader for the international far right. The response easily available to the authoritarian prime minister is that he has actually learnt something over the course of his career – to wit, that liberalism doesn’t work in his country – whereas the liberal critics, contrary to their self-image as sophisticated thinkers, cling to dogmas. Vance has kept pulling the same trick: he has learnt to stop worrying about Trump being Hitler and simply come to love the good felon, always emphasizing that he was able to see something in Trump that lesser mortals fail to get.
A final reason why the accusation of hypocrisy is hardly a knock-down argument – and the one most applicable to Maga – is that those always ready to lie can hardly be caught out by claims about inconsistency. It is now clear that the Trump campaign was based on deceptions – starting with strident denials of any association with the Project 2025 Christian nationalists-cum-authoritarians. By the same token, Trump’s nominees were not exactly truthful in their confirmation hearings; and the entire Republican party is now evidently lying about their intended spending cuts.
Pointing out the inconsistencies between what Maga Republicans – it’s not clear at this point whether there are any others – say one day and do the next will not be seen as a cause for moral introspection; rather, the inconsistency is proof of Maga’s power. What observers call performative lying is part of authoritarianism – think of Vladimir Putin lying to his interlocutor’s’ face, smiling, knowing that they know that he is lying, but cannot do anything about it.
What about broader audiences? Do they not care about hypocrisy? True, some might; but, given the self-enclosed rightwing media ecosphere which has been created in the United States over decades – and the attention deficit of the public more broadly, to put it bluntly – it is unlikely that finer points about inconsistencies will get much of a hearing.
The challenge is to devise rhetoric – and powerful gestures – that do not rely on complicated comparisons but stress how Trump and Musk are sabotaging the country. Democrats might simply boycott the Trump address to Congress next week and instead hold rallies and town halls establishing meaningful connections with citizens who Republicans are now refusing to listen to – and, yes, on those occasions, also slip in a point about hypocrisy: that the party that blathers about “giving power to the people” is afraid of any contact with the people.
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Jan-Werner Müller is a professor of politics at Princeton University and is a Guardian US columnist