3 weeks ago
31
Earlier this week, a TikTok video of fashion influencers went viral. Shot by the Dutch content creator Benthe Liem, the short clip features half a dozen women wearing roughly the same style of beige trenchcoat, presumably gifted to them by the brand hosting trip. Liem entitled the video, which has so far been viewed over 1.6m times: “When you think you are very unique (influencer trip edition).”
However, a quick jaunt down the high street is now akin to stepping into a real-life version of that clip. Here we are, only a couple of days into spring, and the trenchcoat has already become ubiquitous.
On Tuesday, Meghan, the Duchess of Sussex launched a shopping page featuring an edit of clothing from brands she wears. Among the oversized white shirts and Ray-Ban aviator sunglasses sits a £99.90 beige trench from Uniqlo. The retail giant’s creative director Clare Waight Keller had designed Markle’s wedding dress under her tenureship at Givenchy.
Markle’s fellow Santa Barbara resident, Gwyneth Paltrow, has also included a trench in her latest clothing release on Goop. Describing it as “a closet staple,“ Paltrow’s vanilla version comes belted with box-pleated detailing at the back.
It is 64 years since Audrey Hepburn appeared onscreen wearing a wheat-coloured trench in Breakfast at Tiffany’s. And it’s easy to see why the trench – loved by everyone from Brigitte Bardot to Jacqueline Kennedy Onassis – continues to be desired. Nowadays, a trench is very Montecito-core coded, a type of dressing – all biscuit- and cream-coloured pieces and delicate jingly-jangly gold jewellery that has become synonymous with Markle, Paltrow and certain people at farmers’ markets in Los Angeles.
You don’t need to go to LA to witness it. I counted seven people wearing trench coats on my commute from east London this morning, including two in the French label Sézane – its £275 Clyde trench has a distinctive checked lining, visible on rolled-up sleeves. Sienna Miller is a fan and it consistently sells out. There are even YouTube videos and more recently, a Reddit forum dedicated to the Clyde.
Then of course, there’s high-street giants such as M&S, who each season brings out a new iteration of the trench. It’s seeing a spike in sales of its double-breasted longline trench, while a cropped trench is the No 4 best-selling piece in its entire coat category. The style has a trickle down and trickle up effect in the industry. Designers spanning Dior to Balenciaga included trenchcoats in their spring/summer 2025 collections. Gigi Hadid has worn a see-through PVC trenchcoat, while Rihanna favours a leather version. And this week, Kendall Jenner wore a trench that can be belted at the waist and the neck.
Now we are even seeing the emergence of what might be called Frankentrenches. John Lewis, Aligne and Albaray are championing trenchcoats with detachable capes. Others are taking it further. Cos has a cropped and sleeveless trench top. At Zara, a white halter neck top comes spliced with what looks like the mid section from a trenchcoat – belt and all. Meanwhile, Arket appears to have chopped a trenchcoat in half, selling a midi skirt with all the classic hallmarks of the coat – slanted pockets, double buttons and belt – but only from the waist down.
after newsletter promotion
Originally worn by military officers in the literal trenches, this season’s riffs have completely reimagined the coat’s roots. I’m not sure what Thomas Burberry, who invented the traditional waterproof gabardine fabric in 1879, would make of a halterneck trench top, nor of Liem and her fellow influencers wearing a uniform trench look. Flattered or perhaps, like many, flummoxed.
To read the complete version of this newsletter – complete with this week’s trending topics in The Measure and your wardrobe dilemmas solved – subscribe to receive Fashion Statement in your inbox every Thursday.
