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For someone who exudes positive energy and seldom stops smiling, Zohran Mamdani certainly does provoke a lot of negative reactions.
“He’s not who you think he is,” one TV ad glowered over gloomy images of the 34-year-old state assemblymember who is the clear frontrunner for New York City mayor. The ad doesn’t make clear precisely what the supposed disconnect is, but the tagline clearly is meant to give voters pause.
“Never ran anything,” former New York state governor Andrew Cuomo charged, as he dissed his opponent on Fox News. “There’s no time for on-the-job training when any given morning, God forbid, you could have a mass murder or a terrorist attack.” Cuomo’s campaign yanked an ad that went further, using racist stereotypes to depict Mamdani supporters.
And the Wall Street Journal’s editorial page has been on an anti-Mamdani run for many weeks, churning out opinion pieces like this one from conservative columnist Peggy Noonan: “New York, You’ve Been Warned.” Or this one from Journal editorial board member Joseph Sternberg: “Sorry Republicans, There’s No Silver Lining to a Mamdani Win.”
Another Murdoch-controlled newspaper, the New York Post, has not confined its views to the opinion pages but rather shouted them on its tabloid front pages. “SCAMDANI”, read one cover story, with a subheading quoting Mayor Eric Adams calling the state assemblymember a “snake oil salesman”.
The pro-Trump billionaire Bill Ackman has warned New Yorkers that Mamdani’s personality is a fraud. “The whole thing is an act,” Ackman posted on X after the mayoral debate last month. “After watching him recreate his fake smile, your skin will start to crawl.” Ackman gave $1m to the anti-Mamdani effort through the Super Pac Defend NYC, while former mayor Mike Bloomberg has contributed more than that to efforts to thwart Mamdani’s rise; Bloomberg gave $1.5m to a pro-Cuomo Super Pac, after spending millions to help Cuomo in June’s primary.
But if you ignore the ads, the headlines and the social media posts, another story emerges, as researchers from the Harvard Institute of Politics found when they spoke to young people during the recent early-voting period.
“I think my life could really improve if he wins,” enthused one young woman, quoted in an ABC News story about the Harvard focus group. Another respondent compared him in one respect to Donald Trump: “There’s no flip-flopping.”
And another approvingly described Mamdani as “badass”.
The democratic socialist holds a double-digit lead in the race and right now looks like a shoo-in.
It certainly feels that way to this New Yorker. I live on Manhattan’s Upper West Side, an area that split its vote in the Democratic primary between Cuomo and Mamdani, and I also spend a lot of time on a university campus. What I’ve noticed is that Mamdani energizes people and while some of that reaction is skeptical, a lot of the people I encounter – from students to seniors – want to give the newcomer a chance.
New York City, after all, is unaffordable for too many, so Mamdani’s relentless focus on the cost of rent and groceries has struck a nerve. Mamdani’s embrace of his Muslim faith, his advocacy for Gaza and his willingness to stand up for immigrants has solidified his appeal.
There’s a clarity about it that stands in sharp contrast to most Democratic politicians, noted Astead Herndon, editorial director at Vox who wrote a recent New York Times magazine cover story titled The Improbable, Audacious and (So Far) Unstoppable Rise of Zohran Mamdani.
“He works from the premise of his beliefs,” Herndon said on CNN. “A lot of Democrats … have mastered this triangulation dance … where it feels like sometimes, they’re trying to say nothing.” And what’s more, since the primary, his campaign has become more inclusive, as he reaches out to constituencies and powerful figures who have had serious doubts about him. He’s won at last some of them over.
Others, of course, will never be won over, but are becoming resigned to the reality of a Mayor Mamdani.
Governor Kathy Hochul, whose political instincts are well-honed and practical, endorsed Mamdani in mid-September despite significant policy differences. (At a rally in Queens, chants of “tax the rich” interrupted Hochul’s speech and the Times described the progressive crowd’s response to the centrist governor as “tepid”.)
Hochul carried on, though, and got a better reaction when she praised the candidate for refusing to “get down in the gutter” with his many critics, especially those who try to weaponize his faith or ethnicity.
Instead, Hochul said: “He rises up with grace and courage and grit.”
Hochul is expected to run for re-election next year.
She surely has calculated that it wouldn’t be a bad thing to have the Democratic mayor of New York City in her corner. And there is little doubt who that will be.
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Margaret Sullivan is a Guardian US columnist covering US media, politics and culture.
